Lai Marketing Agency

The Secret to Starting a Successful Real Estate Business in Dodom

Lai Marketing Agency

Real estate acquisitions have been a highly growing business and the number one business with higher transactions in Dodoma since the 5th President of the United Republic of Tanzania, his excellence Dr. John Joseph Pombe Magufuli, officially announced his move from Dar es Salaam to Dodoma as the Capital City of Tanzania.

Upon noticing the market signals that land acquisitions were in higher demand, and in regards to our position as the leading advertising and marketing company in the Capital City, We researched the market and came up with marketing and sales techniques. Before we scaled them, we approached one of our customers with a proposal, and after agreements, we started execution of the marketing and sales strategy, whereby the Nala Land Plots Project was chosen for piloting.

Before I reveal this secret to you, I would like to share the good news: you’re part of our highly growing family. Our very own company, LAI  has been nominated for the 2020 Tanzania Peoples’ Choice Awards 2020 in the ‘Most Creative Digital Company of the Year’ category. The voting is under way, and for us to win this award, you have to vote here every day until December 4, 2020, when the voting exercise will come to an end. The award summit will be held on 14th 14, 2020.

So what is the secret? The secret is simple but complex; the strategy execution heavily depends on the insights from market research that has been conducted before. Thus, after marketing campaign planning, the decision was made that the marketing campaign was to be turned into a marketing and selling event hashtagged #MilikiKiwanjaDodoma and #JengaNalaDodoma

The first stage, pre-launch, was the first step that involved anticipation building for our loyal clients. This stage was also used as a pilot for how the market received the offer we provided, which helped our team decide the final land plot promotion offer.

The second stage was prelaunch. This stage was treated as the heart of our campaign as it involved romancing our prospective customers with three pieces of high-value prelaunch content. The first was a video themed “#MwenyeNyumbaAtaongea” The short video clip and posters activated mental triggers and were run for seven days.

The launch stage was the main day that actually turned our marketing into a selling event. We prepared transport to and from the project site, drinks and snacks, and a music system for our prospective customers. After a site visit and explanations to a number of their questions, Our customers started to choose land plots of their choice, as some of them picked residential plots, commercial plots, and plots for community projects’ purposes. At the end of the day, all one hundred plots were booked and sold on the launch day.

The strategy sounds simple, right? Sure It’s. But, behind the success of this marketing campaign, a lot of efforts, such as extensive marketing research as well as designing and creative brainstorming, were highly involved. Don’t hesitate to visit our offices or book us by clicking here for your next product or service launch. With our techniques, business success is guaranteed.

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Lai agency is a full-service marketing and media agency specializing in digital branding, experiential marketing, videography, photography, digital marketing, web developments, training, and Search Engine Optimizations (SEO).