Lai Marketing Agency

The Ultimate Guide to Creating Online Content that Sells and Brings You Massive Profits

Lai Marketing

The first thing everyone on this journey of creating content that sells must understand before stepping into the online business market is  ‘Empathy’  which is the key aspect for the success of any advertising.

Before stepping into this journey of learning, I would like you to understand the exact differences existing between marketing, advertising, and selling. You can read the differences here

Let’s take you back to ‘Empathy’, which is all about acquiring another person’s feelings. Its main aim is to feel the same way others feel something, which makes it unachievable for many advertisers and marketers. The following are the main step towards developing empathy for effective advertising in digital era:

Who are you trying to reach?

This must be the first question you answer. The more specific you can be, the more details

You know, the better about your prospect. If you answer “Anyone using the internet,” then you are casting your net awfully wide. You’re likely to catch everyone online, but will they be the right kind of prospect?

That is why knowing whom you are going after comes in handy. Start with who your ideal customers would be.

  • What are their ages?
  • Where do they live?
  • What do they do for work?

Much of this may be guesswork, but forcing you to think about it is something that you should be doing already to grow your business.

The second question and last issue for today’s discussion should be: What do you want them to do? In the spirit of this part and the Content Rule, which is mostly known as building momentum, good content always has an objective it has created with the intent to drive some action from prospects.

It should therefore carry a trigger for action. What do you want your audience to take away? What do you want them to do?

  • Buy something?
  • Sign up for a newsletter.
  • Visit your corporate site.
  • Join your Facebook page?
  • Raise their hand for a demo?
  • Attend a webinar?
  • Hire you as a consultant? View any content you
  • Develop as playing a role in furthering a relationship.

In advertising, this part is mostly known as ‘call to action’. As you know, time is always limited. If that weren’t enough for you, you can contact us here or visit our website and blog to learn more about these techniques to grow your business.

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Lai agency is a full-service marketing and media agency specializing in digital branding, experiential marketing, videography, photography, digital marketing, web developments, training, and Search Engine Optimizations (SEO).