Last week, I was involved in a very interesting discussion on social media, one of the known Media Personality in the country was asking why despite his hardworking, the name of his new business was not famous? As I was about to join the conversation, I decided to spend some time trying to understand the reason behind such difficultness a media guru and media celebrity was facing to put the name of his new business into his listeners’ mouths and memories.
This scenario gave me an opportunity to blog this very important part of establishing a business: Naming a business/product/service which is a very important part of the process of successful branding a business. A name is part of the day to day business activities. Coining a wrong name would eventually hinder marketing as people would be facing difficulties in pronouncing and even to remember it. A name is used in day to day conversation, emails, voicemails, websites, on a product, business card, and in presentations.
The wrong name for a company, product, or service can be a disaster as it can hinder marketing, advertising, and selling efforts through miscommunication resulting from the wrong name because it’s hard for people to pronounce and remember it. Finding the right name reacquires; creativity, discipline, and strategic approach as follows;
- It should be meaningful, the right business name communicate a certain meaning which is closely attached to the business it stand for
- Its distinctive, uniqueness is associated with easy to remember, pronounce, and spell. This feature differentiate your product or service from the competition and it’s easy to share on social media
- Future-oriented, naming of the business should accommodate future growth, change and success. A business with long logs has sustainability and preserves possibilities.
- Protectable, the name should have ability to be owned and trademarked, and should provide a domain during its registration and website creation.
- It should have positive connotations in the market where it’s applicable, and the name should lend itself well to graphic presentation in a logo, text, and in brand architecture.
Let’s now, look into the basis under which business names are formed and advantages and advantages for every technique and lastly we would discuss the best approach;
Descriptive Names are names that directly convey the nature and meaning of the business. The greatest advantage behind this type of business naming, it directly communicates the rationale for the existence of the business. Whilst it’s mostly cited disadvantage, the name limits future growth or pivoting of the business. Examples of the descriptive names are; Taxify, Facebook, VunjaBei, etc.
Named after their founders, many business names come out from their founders, the main advantage is based on the fact that the name can be easily protected. But since it’s named after a human being, it satisfies a real human ego. For instance Abood Transit, Shabiby Trans, etc
A made-up name, this style of naming a business involves fabricating a name. Its main advantage is on copyrighting but a company must invest a significant amount of money to brand type of names formed under this approach.
An acronym, these names are difficult to remember and difficult to copyright. Many names of this style become famous after spending resources on advertising the full meaning of the name for stance CNN, TBC, BOT, SNS, GSM, etc.
Naming using the above techniques, some companies apply some of the above-discussed techniques to name their businesses. This normally appears to be the best way of naming a business. This technique offers to mean to both customers and investors. Lai Marketing offers this very distinctive and cooperative service of Naming Business/Product/Trademarks/Services at a very affordable price. You can contact us here, for, to get your name which would stand to be the greatest asset in your business
57 thoughts on “Brand Identity: Tips for Turning a Business Name into an Asset”
Have you ever considered about including a
little bit more than just your articles? I mean, what you
say is fundamental and all.
Nevertheless imagine if you added some great graphics or video
clips to give your posts more, ?pop?! Your content is excellent but with
pics and videos, this website could undeniably be one of
the best in its field.
Very good blog!
Good way of telling, and fastidious
piece of writing
to obtain information regarding my presentation topic, which i am going
to deliver in school.
hi!,I really like your writing very
a lot! percentage we communicate more approximately
your article
on AOL? I need an expert on this area to solve my problem.
May be that is you!
Looking ahead to
look you.
Wow that was strange. I just wrote an really long comment but after I clicked submit my
comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say superb blog!
Hi there to all, how is everything, I think every one is getting
more from this web page, and your views are fastidious
designed for new viewers.
Thanks for your marvelous posting! I seriously enjoyed reading it,
you may be a great author. I will be sure to bookmark your blog
and will come back from now on. I want to encourage that you continue your great job, have a
nice day!
It’s very trouble-free to find out any topic on web as compared to textbooks,
as I found this article at this website.
Please let me know if you’re looking for a article writer for your weblog.
You have some really great articles and I feel I would be a good asset.
If you ever want to take some of the load off, I’d really like to write
some articles for your blog in exchange for a link back
to mine. Please blast me an e-mail if interested. Thanks!
Simply wish to say your article is as astounding.
The clarity on your submit is simply spectacular and that i can think you’re
a professional on this subject. Well along with your permission let me to clutch your RSS
feed to stay updated with drawing close post. Thanks 1,000,000
and please keep up the enjoyable work.
I was excited to discover this website. I want to to thank you for your time for this wonderful read!! I definitely liked every part of it and i also have you book-marked to look at new things on your website.
Excellent post. I’m experiencing a few of these issues as well..|
Hi to all, because I am truly keen of reading this blog’s post to be updated on a regular basis. It contains nice material.|
Fantastic blog! Do you have any hints for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any tips? Cheers!|
I’m really inspired along with your writing skills and also with the format for your blog. Is that this a paid subject matter or did you modify it your self? Either way stay up the nice high quality writing, it’s rare to look a great blog like this one today..|
Hi! Do you use Twitter? I’d like to follow you if that would be ok. I’m undoubtedly enjoying your blog and look forward to new posts.|
First off I want to say fantastic blog! I had a quick question that I’d like to ask if you do not mind. I was interested to find out how you center yourself and clear your thoughts prior to writing. I’ve had a difficult time clearing my mind in getting my thoughts out there. I truly do take pleasure in writing however it just seems like the first 10 to 15 minutes tend to be lost just trying to figure out how to begin. Any ideas or tips? Many thanks!|
This paragraph is really a nice one it assists new the web visitors, who are wishing for blogging.|
Thank you for sharing your info. I truly appreciate your efforts and I am waiting for your next post thanks once again.|
Hello, I enjoy reading all of your post. I wanted to write a little comment to support you.|
Thanks for any other informative blog. The place else may just I get that type of info written in such a perfect approach? I have a project that I’m simply now running on, and I’ve been on the look out for such info.|
When someone writes an piece of writing he/she keeps the image of a user in his/her brain that how a user can be aware of it. Thus that’s why this post is great. Thanks!|
I constantly spent my half an hour to read this web site’s posts everyday along with a mug of coffee.
I do consider all the ideas you have presented for your post.
They’re really convincing and can definitely work. Still,
the posts are too brief for starters. May you please prolong them a bit from subsequent time?
Thank you for the post.
Excellent way of explaining, and good post to obtain data regarding my presentation subject, which i am going to present
in school.
I do not know if it’s just me or if perhaps everyone
else encountering issues with your blog. It looks like some of the
written text on your posts are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them as
well? This could be a problem with my browser because I’ve had
this happen previously. Cheers
I haven¦t checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I¦ll add you back to my daily bloglist. You deserve it my friend 🙂
I liked as much as you’ll obtain carried out proper here. The sketch is tasteful, your authored material stylish. however, you command get got an impatience over that you would like be turning in the following. in poor health indisputably come further until now again since precisely the same just about a lot frequently within case you defend this hike.
Great delivery. Sound arguments. Keep up the amazing
spirit.
Your style is really unique in comparison to other people I have read stuff
from. Thanks for posting when you’ve got the opportunity,
Guess I’ll just bookmark this site.
Hello, after reading this remarkable article i am too cheerful to share my
experience here with friends.
Hi there just wanted to give you a quick heads up.
The words in your content seem to be running off the screen in Opera.
I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d
post to let you know. The design look great though!
Hope you get the problem fixed soon. Thanks
Awesome issues here. I’m very happy to see your post.
Thanks a lot and I am taking a look forward to contact you.
Will you kindly drop me a mail?
This is my first time pay a visit at here and i am truly pleassant to read all at
alone place.
A fascinating discussion is worth comment. There’s no doubt that
that you ought to publish more on this subject, it may not be a taboo matter but typically people do not speak about these subjects.
To the next! Kind regards!!
Wow that was unusual. I just wrote an extremely long comment but
after I clicked submit my comment didn’t show up.
Grrrr… well I’m not writing all that over again. Anyway, just wanted
to say fantastic blog!
Hey I am so thrilled I found your weblog, I really found you by accident, while
I was browsing on Digg for something else, Anyhow I am here
now and would just like to say thanks a lot for a fantastic post and a
all round entertaining blog (I also love the theme/design), I don’t have time
to go through it all at the moment but I have saved it and also
included your RSS feeds, so when I have time I will be back to read
a lot more, Please do keep up the awesome job.
Wow! At last I got a website from where I be capable of really obtain useful data regarding my study and knowledge.
Asking questions are really fastidious thing if you are not understanding anything entirely, however this paragraph gives pleasant understanding even.
Hello, I think your website might be having browser compatibility issues.
When I look at your blog in Ie, it looks fine but when opening
in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up!
Other then that, wonderful blog!
Very nice post. I just stumbled upon your weblog and wanted to mention that I’ve
really loved surfing around your weblog posts.
After all I’ll be subscribing in your rss feed and I hope
you write once more very soon!
Hi mates, nice post and good urging commented at this place, I
am genuinely enjoying by these.
Fine way of describing, and nice paragraph to obtain data concerning my presentation topic, which i am going to convey
in university.
You really make it appear really easy together with your presentation but I in finding this topic to be actually one thing that I feel I might never understand.
It sort of feels too complex and very huge for me.
I am looking forward in your next publish, I will attempt to get the hang of it!
Have you ever thought about creating an e-book or guest authoring on other sites?
I have a blog centered on the same subjects you discuss and would love
to have you share some stories/information. I know my readers
would enjoy your work. If you are even remotely interested, feel free to send me an email.
Great post.
hello!,I like your writing very much! proportion we keep up a correspondence more approximately your post on AOL?
I need a specialist on this area to solve my problem.
May be that is you! Looking forward to look you.
Good day! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really appreciate your content.
Please let me know. Thank you
I don’t even know the way I finished up here, however I
assumed this submit used to be great. I do not recognise who
you might be but definitely you’re going to a famous blogger if
you happen to are not already. Cheers!
Hi to every one, it’s genuinely a good for me to go to see this website, it includes helpful Information.
You can definitely see your expertise in the article you write.
The arena hopes for more passionate writers like
you who aren’t afraid to mention how they believe. At all times follow your heart.
Just want to say your article is as astounding. The clearness to your post is just great and
that i could assume you are knowledgeable
on this subject. Fine with your permission allow me to snatch your RSS
feed to stay updated with coming near near post. Thank you a million and please
carry on the rewarding work.
This piece of writing is genuinely a fastidious
one it helps new the web visitors, who are wishing for
blogging.
Your posts make me replicate and see points from a complete new angle.
That is a kind of posts I’ll be sharing with all my mates.
Your creating regularly opens my thoughts to new prospects. Thanks! https://www.webwiki.com/webdesignbundaberg.shop
can you purchase zithromax
Your commitment to sharing worthwhile understanding is really admirable. https://rimaakter.hashnode.dev/leading-web-design-companies-in-bundaberg-qld-australia