Lai Marketing Agency

Despite your Influence in Social Media, Why don’t you get influencing Deals?

Influencers deals

“It takes years to build the brand, but only a nanosecond for poor managed crisis to ruin it”. This statement is the reason behind many companies to have brand/ reputation management. Brand Reputation management entails advancing art of protecting a brand among its various audiences.

The continued and successful brand’s reputation management creates what is known as ‘Brand integrity’ which can be defined as how customers view the business through its product or service, logo, and prestige. And while any consumer encounter does not satisfy or surpass the commitment of the brand, when a brand lacks credibility, its importance and relevance to customers are decreased.

To ensure high brand credibility, many cooperate companies are very careful with what their brand associated with; in promotions, sponsors, and advertising. In this digital era whereby all companies have digital addresses, to manage their communication crisis particular on social media, many companies do the following;

Conduct an audit to the organization’s reputations, under this stage crisis management team in cooperation with outside communication counsel will identify all possible threats and develop plans to avoid communication crisis from identified issues and factors. Under this activity, many companies develop issues and personas to avoid whilst running their advertising and promotion activities.

Have social Media Policy, to be proactive in dealing with communication crisis many organizations through their legal departments have developed their social media policy which guides their acts on social media pages or through third parties like advertising agencies and influencers. Through the social media policy of the companies, some influencers even before considered for influencing a service/products of the certain organization they found themselves under ‘Company’s Influencers Blacklist’.

Establish Organisational and Media Monitoring System, to ensure everyone who in one way or another involves with disseminating organization information aligns with the key message, behave in an acceptable manner, and does not violate organization and social media policy. Organizations develop strong monitoring systems which under this world of advertising using social media’s influencers many influencers are being blacklisted by organizations monitoring systems due to their activities which are against organizations policies.

Therefore, for anyone who wishes to work with advertising agencies or any cooperate company, your online identity must observe the integrity principle acceptable by the online community and its prospectus and customers. By doing so, your name will never be blacklisted from the influencers list of various advertising agencies and companies.

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Lai agency is a full-service marketing and media agency specializing in digital branding, experiential marketing, videography, photography, digital marketing, web developments, training, and Search Engine Optimizations (SEO).