Content is a broad term that refers to anything created and uploaded to a web site: the words, images, tools, or other things that reside there. All of the pages of your website, then, are content: the homepage, the About Us page, the Frequently Asked Questions (FAQ) page, the product information pages, and so on.
All of the things you create as part of those pages or as part of your marketing—your videos, blogs, photographs, webinars, white papers, eBooks, podcasts, and so on—are content, too. And finally, all of the things you publish at outposts that are off of your own site—your Facebook page, your Twitter stream, your LinkedIn group page—are forms of content
Customers read blogs, they google their purchases, and they query followers on Twitter or friends on Facebook and Instagram. They are always educating themselves by researching purchases online before they make judgement on buying what they need.
Good Contents always have the following characteristics, which make them stand out in the crowd of the millions of contents which are being generated every day worldwide:
Relevant. Your content should have relevance drawn from the real world into which your prospects and customers’ lives There are many ads that didn’t perform well in the market because the characters who were hired to demonstrate a product did not belong to the community of the targeted market. Thus, before creating any content, make sure your characters really reflect the culture of your targeted audience; their language, colour, voice tone, wearing styles, and even the colours they prefer are very important when designing the product or service.
Contents should be passionate. Social media pages with higher engagement normally have the same characteristics: they mostly care for their audience in many ways, like replying to every comment with empathy, recognising social events like holidays and natural disasters, and either wishing their audience in both difficult times and happy moments. By doing so, followers would normally feel cared for by the company; hence, they would increase their sense of belonging to a company producing a service or product.
Originality. This is a vital element of any content because originality creates attention. Attention is the most valuable role of any content. We’re living in a world where people have information on their fingertips. Thus, to capture attention, your content should have originality; otherwise, your prospects’ attention won’t be captured by content that already exists in their minds.
Human. Contents should have some sense of humanity; in all circumstances, you normally create content to persuade a human to act on something. Therefore, to archive this main goal of any content, you should make sure your online contents contain some sense that automatically connects with a person to whom you’re targeting. The secret here is simple: be specific enough for your targeted audience to believe in your content and universal enough for your content to be relevant.
This blog section of this website has a variety of discussions around this topic, through which you can gain an understanding of how to create good content and content that sells. Take your time to equip yourself with these valuable skills and knowledge by reading throughout all blog posts with a word content on the headline.
57 thoughts on “How to Craft Content that Sells: A Step-by-Step Guide (Part One)”
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