Lai Marketing Agency

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Month: September 2020

Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 1)

Storytelling has become a cornerstone of successful marketing, sales, and advertising. It not only yields a return on investment but also creates a recognisable brand identity known worldwide. Marketing departments utilise storytelling in various ways, particularly when engaging audiences through emails, sales letters, blog posts, advertisements, and other forms of communication. In this blog post, …

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Graphic Designing: A Logo that tells a Story about a Service/Product is an Asset

Branding is both a concept and a picture that triggers in our minds when a product, a service, or a company is mentioned. Storytelling influences the audience by bringing together the concept and the image. Throughout our lives, we have seen these iconic many times, as they represent many well-known brands worldwide. How well do …

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