Lai Marketing Agency

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masai-tribe-african-savannah in Tanzania Being Filmed for social Impact

Lai Marketing Agency: The Best Choice for Social Impact Filmmaking in Tanzania

Are you looking for a creative and innovative agency that can help you create engaging and impactful films? Do you want to showcase your brand, product, service, or cause in a way that tells stories, inspires action, and makes a difference? Do you want to save money, time, and resources while reaching a wider and …

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How to Sell Anything by Understanding Your Prospects’ Pain Points

If you’re in the business of buying and selling products or services and you don’t understand clearly the pain your customers or prospects are experiencing,  Stop selling and upskill your sales skills’ toolbox with this blog post and many other blog posts available in this blog. Before we continue with today’s blog post, let me …

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Lai Marketing Agency

How to Craft Content that Sells: A Step-by-Step Guide (Part One)

Content is a broad term that refers to anything created and uploaded to a web site: the words, images, tools, or other things that reside there. All of the pages of your website, then, are content: the homepage, the About Us page, the Frequently Asked Questions (FAQ) page, the product information pages, and so on. …

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Influencers deals

Social Media Influence vs. Influence Marketing: What You Need to Know

“It takes years to build the brand, but only a nanosecond for a poorly managed crisis to ruin it.” This statement is the reason why many companies have brand or reputation management. Brand reputation management entails advancing the art of protecting a brand among its various audiences. The continued and successful brand’s reputation management creates …

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Lai Marketing

Tips to grow your Business using Social Medias during End of the year Festivals

Every year ends with Christmas and begins with the New Year holidays. These two great events make long holidays widely known as “End of the Year Festivals.” Christmas is a spiritual festival whereby people join their families to eat and drink home-made foods and drinks. For instance, people from Kilimanjaro normally prefer “Mbege & Ndafu” …

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Lai Marketing

The Power of Benefits: How to Make Your Ads Irresistible to Your Customers

When I was preparing today’s blog post, after reading replies from our last blog post. I realised there was a need to clearly discuss the existing differences between features and benefits. In the last blog post, we mainly centred our discussion on the benefits of communicating a service’s or brand’s benefits instead of features, but …

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Lai Marketing

The Key Factors that Determine the Success or Failure of New Products and Services

Peter Drucker, the father of marketing and business leadership, on his famous book; “Innovation and Entrepreneurship’ put a very critical principle which I personally real appreciate as he said: “Marketing and Innovation are only two things which brings money into the company, anything else is the cost” Based on Drucker’s principle and on the context …

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Lai Marketing

How to Craft Content that Sells: A Step-by-Step Guide (Part Two)

After spending your precious time studying general rules for creating contents (video, radio adverts, and copywriting) which sells. Today’s section would particularly focus on a checklist of effective advertisement headlines. The headline plays a very important part in advertising. The very first function of the headline is to attract customers to your service or product. …

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Lai Marketing

The Ultimate Guide to Creating Online Content that Sells and Brings You Massive Profits

The first thing everyone on this journey of creating content that sells must understand before stepping into the online business market is  ‘Empathy’  which is the key aspect for the success of any advertising. Before stepping into this journey of learning, I would like you to understand the exact differences existing between marketing, advertising, and …

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Lai Marketing Agency

The Secret to Starting a Successful Real Estate Business in Dodom

Real estate acquisitions have been a highly growing business and the number one business with higher transactions in Dodoma since the 5th President of the United Republic of Tanzania, his excellence Dr. John Joseph Pombe Magufuli, officially announced his move from Dar es Salaam to Dodoma as the Capital City of Tanzania. Upon noticing the …

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Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 1)

Storytelling has become a cornerstone of successful marketing, sales, and advertising. It not only yields a return on investment but also creates a recognisable brand identity known worldwide. Marketing departments utilise storytelling in various ways, particularly when engaging audiences through emails, sales letters, blog posts, advertisements, and other forms of communication. In this blog post, …

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Graphic Designing: A Logo that tells a Story about a Service/Product is an Asset

Branding is both a concept and a picture that triggers in our minds when a product, a service, or a company is mentioned. Storytelling influences the audience by bringing together the concept and the image. Throughout our lives, we have seen these iconic many times, as they represent many well-known brands worldwide. How well do …

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Dodoma Digital Training

The 21st Century’s Opportunities are guaranteed by Learning Digital Skills

It was on Monday morning at Lai Marketing Agency, our landline phone rang and picked in loudspeaker by our receptionist, and below is part of the conversations; “____Receptionist:  Hello! You’re calling at Lai Marketing Agency, my name is Anitha Mwasaga, and it’s my pleasure to help you! Welcome! Caller:  Thank you Anitha! It’s Alpha right …

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Graphic Designing a Highly-Needed Skill for Digitalising ‘Words of Mouth’: Infographics- It’s New Gold Rush

Mr. Mark Smiciklas the author of the famous book known as: “The Power of Infographics” cited existing fierce competition for audience as source of organisation to employ graphic designers to make infographics. Therefore, for online published content to; stand out, get noticed, and attain engagement, organizations are being forced to create infographics which are by …

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Employability Skills in Tanzania: Essential Digital Skills which can be Learnt in One Week

With 26 million internet users out of 57 million population, Tanzania is witnessing great shift in every aspect of the life like elsewhere in the world. Small-businesses, farmers, companies, government institutions are setting up their websites and social Medias pages to insure that they are part of the digital transformation. On other side, other companies …

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DODOMA INNOVATION WEEK MARCH 16 – 17, 2020

Innovation week is a platform established purposely to provide innovators with an opportunity to demonstrate their innovations in the hopes being acknowledged and ultimately be able to either obtain funding from investors or advance their innovations through capacity building. This year’s exhibitions took place in six different regions which were; Arusha, Mbeya, Iringa, Dar es …

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Digital Innovation Empowerment Training to Students & Young Entrepreneurs at Dodoma Regional Library- January 25, 2020

Digital Innovation Workshop in Dodoma was an intensive free, continuous, and sustainable digital marketing training which was conducted for one day aimed at explaining all things digital marketing, how it operates, and effeciency utilization of it’s tools.   For the past three years, our focus has been to guide participants to build careers on digital …

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JINSI WASANII WANAVYOWEZA KUTUMIA MITANDAO YA KIJAMII KUTANGAZA NYIMBO ZAO MPYA

Mitandao ya kijamii licha ya kuwa sehemu nzuri kwa wafanyabiashara kutangaza, kuuza na kununua bidhaa na huduma  lakini pia imekuwa  sehemu kubwa kwa wasanii wa muziki kuwafikia walengwa wa kazi zao kwa urahisi na haraka zaidi. Siku hizi watu wengi wamekuwa wakitumia muda mwingi na simu zao hasa kwenye mitandao ya kijamii, jambo ambalo msanii …

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HOW TO CREATE A SOCIAL MEDIA STRATEGY TO SMALL BUSINESS IN TANZANIA

Lai Marketing Agency has developed #TanzaniaTweetChat based on creating understanding of digital platforms among the small business in Tanzania. This platform brings together digital experts and online users (Twitter) on how to effectively utilize digital platforms for brand improvement and sales performance among the small businesses owners. Last week we had Gillsant Maseko from Swahili …

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Digital workshop training at CBE-Dodoma Campus

Dodoma digital workshop is a workshop designed to advocate digital skills transformation and its impacts to the businesses and economy at large. The workshop aims at explaining on how to integrate digital platforms in solving various society`s problems. On 19th January 2019 we conducted a workshop at College of Business Education (CBE) Dodoma campus focused …

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Dodoma Digital Workshop-Cavilum Complex,Dodoma

DATE Hosted: 4th December 2018 Dodoma digital workshop is a training designed to address the rapid impacts of digital transformation in the entire economy by assessing new demands, new digital technologies and platforms or the large business  ,SMEs, start up and advocacy groups in accordance to the rules and regulation governing computer system and information …

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Lai Agency hosted Digital Workshop at Nala Centurion Hotel – Dodoma

This was our first in our series of Dodoma digital workshops, it was held at Nala Centurion hotel in Dodoma town on the 15th of September 2018. The workshop aimed at equipping important digital skills to the business communities and the society including SMEs, CBOs, Startup businesses, entrepreneurs, individual business men/women and students. The workshop …

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