Last week, I was involved in a very interesting discussion on social media, one of the known Media Personality in the country was asking why despite his hardworking, the name of his new business was not famous? As I was about to join the conversation, I decided to spend some time trying to understand the …
Brand Identity: Tips for Turning a Business Name into an Asset Read More »
“It takes years to build the brand, but only a nanosecond for a poorly managed crisis to ruin it.” This statement is the reason why many companies have brand or reputation management. Brand reputation management entails advancing the art of protecting a brand among its various audiences. The continued and successful brand’s reputation management creates …
Social Media Influence vs. Influence Marketing: What You Need to Know Read More »
Every year ends with Christmas and begins with the New Year holidays. These two great events make long holidays widely known as “End of the Year Festivals.” Christmas is a spiritual festival whereby people join their families to eat and drink home-made foods and drinks. For instance, people from Kilimanjaro normally prefer “Mbege & Ndafu” …
Tips to grow your Business using Social Medias during End of the year Festivals Read More »
When I was preparing today’s blog post, after reading replies from our last blog post. I realised there was a need to clearly discuss the existing differences between features and benefits. In the last blog post, we mainly centred our discussion on the benefits of communicating a service’s or brand’s benefits instead of features, but …
The Power of Benefits: How to Make Your Ads Irresistible to Your Customers Read More »
Peter Drucker, the father of marketing and business leadership, on his famous book; “Innovation and Entrepreneurship’ put a very critical principle which I personally real appreciate as he said: “Marketing and Innovation are only two things which brings money into the company, anything else is the cost” Based on Drucker’s principle and on the context …
The Key Factors that Determine the Success or Failure of New Products and Services Read More »
After spending your precious time studying general rules for creating contents (video, radio adverts, and copywriting) which sells. Today’s section would particularly focus on a checklist of effective advertisement headlines. The headline plays a very important part in advertising. The very first function of the headline is to attract customers to your service or product. …
How to Craft Content that Sells: A Step-by-Step Guide (Part Two) Read More »
The first thing everyone on this journey of creating content that sells must understand before stepping into the online business market is ‘Empathy’ which is the key aspect for the success of any advertising. Before stepping into this journey of learning, I would like you to understand the exact differences existing between marketing, advertising, and …
The Ultimate Guide to Creating Online Content that Sells and Brings You Massive Profits Read More »
