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Market Trends

Experiential Advertising: The Key to Consumer Hearts

In the realm of advertising, the shift from highlighting product features to showcasing user benefits has been a game-changer. However, the evolution doesn’t stop there. The new frontier is experiential advertising—a strategy that transcends benefits by immersing consumers in the brand experience. What is experiential advertising? Experiential advertising is a form of marketing that creates an …

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The african girl who was happy after understanding the power of storytelling in marketing

Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 2)

Hello, our leaders of the Lai Marketing Blog! We are thrilled to see your amazing feedback on our previous blog post on “Storytelling 101: A Guide for Effective Advertising and Copywriting.”. It was one of our most popular and commented-on posts ever, and many of you asked for more! We listened to your requests, and …

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How Two Startups Cracked the Code of Sub-Saharan Markets with One Simple Trick

Imagine you have a brilliant idea for a product or service that can solve a real problem for millions of people in Sub-Saharan Africa. You have the passion, the skills, and the resources to turn your idea into reality. You launch your startup and expect to see huge demand and a positive impact. But then …

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