In the digital age, the traditional Call to Action (CTA) has undergone a significant transformation. It’s no longer just about telling your audience what to do next; it’s about clearly communicating the benefits they will receive by taking that action. This shift towards a ‘Call to Benefits’ approach is particularly impactful in closing sales, where …
The Evolution of Call to Actions: Embracing the Call to Benefits Read More »
In the realm of advertising, the shift from highlighting product features to showcasing user benefits has been a game-changer. However, the evolution doesn’t stop there. The new frontier is experiential advertising—a strategy that transcends benefits by immersing consumers in the brand experience. What is experiential advertising? Experiential advertising is a form of marketing that creates an …
Experiential Advertising: The Key to Consumer Hearts Read More »
Hello, our leaders of the Lai Marketing Blog! We are thrilled to see your amazing feedback on our previous blog post on “Storytelling 101: A Guide for Effective Advertising and Copywriting.”. It was one of our most popular and commented-on posts ever, and many of you asked for more! We listened to your requests, and …
Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 2) Read More »
Imagine you have a brilliant idea for a product or service that can solve a real problem for millions of people in Sub-Saharan Africa. You have the passion, the skills, and the resources to turn your idea into reality. You launch your startup and expect to see huge demand and a positive impact. But then …
How Two Startups Cracked the Code of Sub-Saharan Markets with One Simple Trick Read More »
With 26 million internet users out of 57 million population, Tanzania is witnessing great shift in every aspect of the life like elsewhere in the world. Small-businesses, farmers, companies, government institutions are setting up their websites and social Medias pages to insure that they are part of the digital transformation. On other side, other companies …
