I was listening to a popular podcast where Vusi Thembekwayo, a highly respected, paid, and intelligent public speaker, was invited as a guest. During the interview, Vusi shared a fascinating story about his TikTok journey. “I was at a gym,” he said. “The trainer saw me and quickly remarked, ‘Dude, you should be on …
Introduction In today’s digital age, social media is not just a platform for socialising; it’s a powerful tool for businesses to reach and engage with their audience. If you’re doing business in Tanzania and not leveraging social media effectively, you’re missing out on a significant opportunity to grow your business and increase your revenue. Understand …
In the ever-evolving world of marketing, we’ve witnessed the transformation from the traditional Call to Action (CTA) to the more impactful Call to Benefit (CTB). But what exactly makes this shift so crucial? And why should marketers focus on the Call to action instead of sticking with the tried-and-true CTAs? Our last post, “The Evolution …
Why the “Call to Benefit” Is Essential in Modern Marketing Read More »
