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Lai Marketing

The Power of Benefits: How to Make Your Ads Irresistible to Your Customers

When I was preparing today’s blog post, after reading replies from our last blog post. I realised there was a need to clearly discuss the existing differences between features and benefits. In the last blog post, we mainly centred our discussion on the benefits of communicating a service’s or brand’s benefits instead of features, but …

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Lai Marketing

The Ultimate Guide to Creating Online Content that Sells and Brings You Massive Profits

The first thing everyone on this journey of creating content that sells must understand before stepping into the online business market is  ‘Empathy’  which is the key aspect for the success of any advertising. Before stepping into this journey of learning, I would like you to understand the exact differences existing between marketing, advertising, and …

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