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A vibrant, dynamic image showing a small business owner in Tanzania standing confidently in front of their shop or workspace. The background includes subtle elements like bustling streets or local market stalls, symbolizing the competitive environment. Despite being surrounded by larger businesses, the owner's determined expression represents the resilience and strength of the "underdog." Above them, a bold banner reads "Turn Your Weaknesses Into Strengths," reflecting the blog’s theme of overcoming challenges. The overall tone of the image should be empowering and inspiring, with warm, earthy colours.

“Underdog Marketing: Winning by Turning Weaknesses into Strengths”

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In Tanzania’s dynamic business landscape, where competition is fierce and resources are often limited, it’s easy to feel overshadowed by larger, well-established companies. But instead of focussing on “how” to match up to these competitors, ask yourself a more powerful question: Why should your business embrace its underdog status and turn weaknesses into strengths? Why …

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The leading marketing agency in Tanzania showcasing innovative marketing strategy

“What Others Are Doing Wrong” Strategy: How Lai Marketing Agency Helped Hardware Businesses Succeed

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In a market saturated with similar products and repetitive marketing tactics, businesses often struggle to stand out. At Lai Marketing Agency, we’ve implemented a strategic approach that we call the “What Others Are Doing Wrong” marketing strategy. By identifying and avoiding common mistakes that competitors make, we’ve helped our clients in the hardware industry differentiate …

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The poster showing secrets to win Tanzania's Market

If You’re Doing Business in Tanzania, and You’re Not Using Your Social Media in Such a Way, You’re Leaving a Lot of Money on the Table

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Introduction In today’s digital age, social media is not just a platform for socialising; it’s a powerful tool for businesses to reach and engage with their audience. If you’re doing business in Tanzania and not leveraging social media effectively, you’re missing out on a significant opportunity to grow your business and increase your revenue. Understand …

If You’re Doing Business in Tanzania, and You’re Not Using Your Social Media in Such a Way, You’re Leaving a Lot of Money on the Table Read More »

Why the “Call to Benefit” Is Essential in Modern Marketing

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In the ever-evolving world of marketing, we’ve witnessed the transformation from the traditional Call to Action (CTA) to the more impactful Call to Benefit (CTB). But what exactly makes this shift so crucial? And why should marketers focus on the Call to action instead of sticking with the tried-and-true CTAs? Our last post, “The Evolution …

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The Evolution of Call to Actions: Embracing the Call to Benefits

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In the digital age, the traditional Call to Action (CTA) has undergone a significant transformation. It’s no longer just about telling your audience what to do next; it’s about clearly communicating the benefits they will receive by taking that action. This shift towards a ‘Call to Benefits’ approach is particularly impactful in closing sales, where …

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A woman celebrating the power of meta ads

 4 Reasons Why Boosting Ads is not a Good Strategy

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If you’re a business owner navigating the tumultuous waters of digital advertising, you’ve likely encountered the temptation to simply “boost” your posts on platforms like Facebook and Instagram. It’s easy and quick, but is it really the best strategy for maximising your advertising dollars? In this post, we’ll explore four compelling reasons why boosting ads …

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The african woman learning difference between sponsoring and boosting ads

Boost Your Sales Effectively: Strategies for Conversion Beyond Just Sponsoring and Boosting Ads

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Welcome to the Lai Marketing Agency blog, where today we discuss the heart of successful advertising. It’s a common misconception that simply sponsoring or boosting your ad will guarantee conversions. However, the truth is, conversion is an art form, and like any masterpiece, it requires more than just a splash of visibility. The Canvas: Good …

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Experiential Advertising: The Key to Consumer Hearts

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In the realm of advertising, the shift from highlighting product features to showcasing user benefits has been a game-changer. However, the evolution doesn’t stop there. The new frontier is experiential advertising—a strategy that transcends benefits by immersing consumers in the brand experience. What is experiential advertising? Experiential advertising is a form of marketing that creates an …

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The african girl who was happy after understanding the power of storytelling in marketing

Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 2)

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Hello, our leaders of the Lai Marketing Blog! We are thrilled to see your amazing feedback on our previous blog post on “Storytelling 101: A Guide for Effective Advertising and Copywriting.”. It was one of our most popular and commented-on posts ever, and many of you asked for more! We listened to your requests, and …

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How Two Startups Cracked the Code of Sub-Saharan Markets with One Simple Trick

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Imagine you have a brilliant idea for a product or service that can solve a real problem for millions of people in Sub-Saharan Africa. You have the passion, the skills, and the resources to turn your idea into reality. You launch your startup and expect to see huge demand and a positive impact. But then …

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masai-tribe-african-savannah in Tanzania Being Filmed for social Impact

Lai Marketing Agency: The Best Choice for Social Impact Filmmaking in Tanzania

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Are you looking for a creative and innovative agency that can help you create engaging and impactful films? Do you want to showcase your brand, product, service, or cause in a way that tells stories, inspires action, and makes a difference? Do you want to save money, time, and resources while reaching a wider and …

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How to Sell Anything by Understanding Your Prospects’ Pain Points

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If you’re in the business of buying and selling products or services and you don’t understand clearly the pain your customers or prospects are experiencing,  Stop selling and upskill your sales skills’ toolbox with this blog post and many other blog posts available in this blog. Before we continue with today’s blog post, let me …

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Lai Marketing Agency

How to Craft Content that Sells: A Step-by-Step Guide (Part One)

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Content is a broad term that refers to anything created and uploaded to a web site: the words, images, tools, or other things that reside there. All of the pages of your website, then, are content: the homepage, the About Us page, the Frequently Asked Questions (FAQ) page, the product information pages, and so on. …

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Influencers deals

Social Media Influence vs. Influence Marketing: What You Need to Know

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“It takes years to build the brand, but only a nanosecond for a poorly managed crisis to ruin it.” This statement is the reason why many companies have brand or reputation management. Brand reputation management entails advancing the art of protecting a brand among its various audiences. The continued and successful brand’s reputation management creates …

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Lai Marketing

Tips to grow your Business using Social Medias during End of the year Festivals

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Every year ends with Christmas and begins with the New Year holidays. These two great events make long holidays widely known as “End of the Year Festivals.” Christmas is a spiritual festival whereby people join their families to eat and drink home-made foods and drinks. For instance, people from Kilimanjaro normally prefer “Mbege & Ndafu” …

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Lai Marketing

The Power of Benefits: How to Make Your Ads Irresistible to Your Customers

1 Comment / Storyselling, Uncategorized / By

When I was preparing today’s blog post, after reading replies from our last blog post. I realised there was a need to clearly discuss the existing differences between features and benefits. In the last blog post, we mainly centred our discussion on the benefits of communicating a service’s or brand’s benefits instead of features, but …

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Lai Marketing

The Key Factors that Determine the Success or Failure of New Products and Services

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Peter Drucker, the father of marketing and business leadership, on his famous book; “Innovation and Entrepreneurship’ put a very critical principle which I personally real appreciate as he said: “Marketing and Innovation are only two things which brings money into the company, anything else is the cost” Based on Drucker’s principle and on the context …

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Lai Marketing

How to Craft Content that Sells: A Step-by-Step Guide (Part Two)

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After spending your precious time studying general rules for creating contents (video, radio adverts, and copywriting) which sells. Today’s section would particularly focus on a checklist of effective advertisement headlines. The headline plays a very important part in advertising. The very first function of the headline is to attract customers to your service or product. …

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Lai Marketing

The Ultimate Guide to Creating Online Content that Sells and Brings You Massive Profits

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The first thing everyone on this journey of creating content that sells must understand before stepping into the online business market is  ‘Empathy’  which is the key aspect for the success of any advertising. Before stepping into this journey of learning, I would like you to understand the exact differences existing between marketing, advertising, and …

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Lai Marketing Agency

The Secret to Starting a Successful Real Estate Business in Dodom

29 Comments / Marketing Campaign, Uncategorized / By

Real estate acquisitions have been a highly growing business and the number one business with higher transactions in Dodoma since the 5th President of the United Republic of Tanzania, his excellency Dr. John Joseph Pombe Magufuli, officially announced his move from Dar es Salaam to Dodoma as the Capital City of Tanzania. Upon noticing the …

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Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 1)

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Storytelling has become a cornerstone of successful marketing, sales, and advertising. It not only yields a return on investment but also creates a recognisable brand identity known worldwide. Marketing departments utilise storytelling in various ways, particularly when engaging audiences through emails, sales letters, blog posts, advertisements, and other forms of communication. In this blog post, …

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Graphic Designing: A Logo that tells a Story about a Service/Product is an Asset

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Branding is both a concept and a picture that triggers in our minds when a product, a service, or a company is mentioned. Storytelling influences the audience by bringing together the concept and the image. Throughout our lives, we have seen these iconic many times, as they represent many well-known brands worldwide. How well do …

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Dodoma Digital Training

The 21st Century’s Opportunities are guaranteed by Learning Digital Skills

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It was on Monday morning at Lai Marketing Agency, our landline phone rang and picked in loudspeaker by our receptionist, and below is part of the conversations; “____Receptionist:  Hello! You’re calling at Lai Marketing Agency, my name is Anitha Mwasaga, and it’s my pleasure to help you! Welcome! Caller:  Thank you Anitha! It’s Alpha right …

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Graphic Designing a Highly-Needed Skill for Digitalising ‘Words of Mouth’: Infographics- It’s New Gold Rush

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Mr. Mark Smiciklas the author of the famous book known as “The Power of Infographics,” cited the existing fierce competition for audiences as a source of organisation to employ graphic designers to make infographics. As a result, in order for online published content to stand out, be noticed, and garner engagement, organisations are being forced …

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Employability Skills in Tanzania: Essential Digital Skills which can be Learnt in One Week

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With 26 million internet users out of 57 million population, Tanzania is witnessing great shift in every aspect of the life like elsewhere in the world. Small-businesses, farmers, companies, government institutions are setting up their websites and social Medias pages to insure that they are part of the digital transformation. On other side, other companies …

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DODOMA INNOVATION WEEK MARCH 16 – 17, 2020

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Innovation week is a platform established purposely to provide innovators with an opportunity to demonstrate their innovations in the hopes being acknowledged and ultimately be able to either obtain funding from investors or advance their innovations through capacity building. This year’s exhibitions took place in six different regions which were; Arusha, Mbeya, Iringa, Dar es …

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Digital Innovation Empowerment Training to Students & Young Entrepreneurs at Dodoma Regional Library- January 25, 2020

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Digital Innovation Workshop in Dodoma was an intensive free, continuous, and sustainable digital marketing training which was conducted for one day aimed at explaining all things digital marketing, how it operates, and effeciency utilization of it’s tools.   For the past three years, our focus has been to guide participants to build careers on digital …

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JINSI WASANII WANAVYOWEZA KUTUMIA MITANDAO YA KIJAMII KUTANGAZA NYIMBO ZAO MPYA

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Mitandao ya kijamii licha ya kuwa sehemu nzuri kwa wafanyabiashara kutangaza, kuuza na kununua bidhaa na huduma  lakini pia imekuwa  sehemu kubwa kwa wasanii wa muziki kuwafikia walengwa wa kazi zao kwa urahisi na haraka zaidi. Siku hizi watu wengi wamekuwa wakitumia muda mwingi na simu zao hasa kwenye mitandao ya kijamii, jambo ambalo msanii …

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HOW TO CREATE A SOCIAL MEDIA STRATEGY TO SMALL BUSINESS IN TANZANIA

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Lai Marketing Agency has developed #TanzaniaTweetChat based on creating understanding of digital platforms among the small business in Tanzania. This platform brings together digital experts and online users (Twitter) on how to effectively utilize digital platforms for brand improvement and sales performance among the small businesses owners. Last week we had Gillsant Maseko from Swahili …

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Digital workshop training at CBE-Dodoma Campus

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Dodoma digital workshop is a workshop designed to advocate digital skills transformation and its impacts to the businesses and economy at large. The workshop aims at explaining on how to integrate digital platforms in solving various society`s problems. On 19th January 2019 we conducted a workshop at College of Business Education (CBE) Dodoma campus focused …

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Dodoma Digital Workshop-Cavilum Complex,Dodoma

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DATE Hosted: 4th December 2018 Dodoma digital workshop is a training designed to address the rapid impacts of digital transformation in the entire economy by assessing new demands, new digital technologies and platforms or the large business  ,SMEs, start up and advocacy groups in accordance to the rules and regulation governing computer system and information …

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Lai Agency hosted Digital Workshop at Nala Centurion Hotel – Dodoma

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This was our first in our series of Dodoma digital workshops, it was held at Nala Centurion hotel in Dodoma town on the 15th of September 2018. The workshop aimed at equipping important digital skills to the business communities and the society including SMEs, CBOs, Startup businesses, entrepreneurs, individual business men/women and students. The workshop …

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