In the ever-evolving world of marketing, we’ve witnessed the transformation from the traditional Call to Action (CTA) to the more impactful Call to Benefit (CTB). But what exactly makes this shift so crucial? And why should marketers focus on the Call to action instead of sticking with the tried-and-true CTAs? Our last post, “The Evolution …
Why the “Call to Benefit” Is Essential in Modern Marketing Read More »
In the digital age, the traditional Call to Action (CTA) has undergone a significant transformation. It’s no longer just about telling your audience what to do next; it’s about clearly communicating the benefits they will receive by taking that action. This shift towards a ‘Call to Benefits’ approach is particularly impactful in closing sales, where …
The Evolution of Call to Actions: Embracing the Call to Benefits Read More »
If you’re a business owner navigating the tumultuous waters of digital advertising, you’ve likely encountered the temptation to simply “boost” your posts on platforms like Facebook and Instagram. It’s easy and quick, but is it really the best strategy for maximising your advertising dollars? In this post, we’ll explore four compelling reasons why boosting ads …
4 Reasons Why Boosting Ads is not a Good Strategy Read More »
Are you looking for a creative and innovative agency that can help you create engaging and impactful films? Do you want to showcase your brand, product, service, or cause in a way that tells stories, inspires action, and makes a difference? Do you want to save money, time, and resources while reaching a wider and …
Lai Marketing Agency: The Best Choice for Social Impact Filmmaking in Tanzania Read More »
Video ads are one of the most powerful and effective ways to market your products or services online. They can help you: Explain your product or service in a clear and engaging way Showcase your happy and satisfied customers Demonstrate your product or service in action Promote your product or service with catchy slogans …
How to Boost Your Business with Video Ads that Sell Read More »
If you’re in the business of buying and selling products or services and you don’t understand clearly the pain your customers or prospects are experiencing, Stop selling and upskill your sales skills’ toolbox with this blog post and many other blog posts available in this blog. Before we continue with today’s blog post, let me …
How to Sell Anything by Understanding Your Prospects’ Pain Points Read More »
Content is a broad term that refers to anything created and uploaded to a web site: the words, images, tools, or other things that reside there. All of the pages of your website, then, are content: the homepage, the About Us page, the Frequently Asked Questions (FAQ) page, the product information pages, and so on. …
How to Craft Content that Sells: A Step-by-Step Guide (Part One) Read More »
Last week, I was involved in a very interesting discussion on social media, one of the known Media Personality in the country was asking why despite his hardworking, the name of his new business was not famous? As I was about to join the conversation, I decided to spend some time trying to understand the …
Brand Identity: Tips for Turning a Business Name into an Asset Read More »
“It takes years to build the brand, but only a nanosecond for a poorly managed crisis to ruin it.” This statement is the reason why many companies have brand or reputation management. Brand reputation management entails advancing the art of protecting a brand among its various audiences. The continued and successful brand’s reputation management creates …
Social Media Influence vs. Influence Marketing: What You Need to Know Read More »
Every year ends with Christmas and begins with the New Year holidays. These two great events make long holidays widely known as “End of the Year Festivals.” Christmas is a spiritual festival whereby people join their families to eat and drink home-made foods and drinks. For instance, people from Kilimanjaro normally prefer “Mbege & Ndafu” …
Tips to grow your Business using Social Medias during End of the year Festivals Read More »
When I was preparing today’s blog post, after reading replies from our last blog post. I realised there was a need to clearly discuss the existing differences between features and benefits. In the last blog post, we mainly centred our discussion on the benefits of communicating a service’s or brand’s benefits instead of features, but …
The Power of Benefits: How to Make Your Ads Irresistible to Your Customers Read More »
Peter Drucker, the father of marketing and business leadership, on his famous book; “Innovation and Entrepreneurship’ put a very critical principle which I personally real appreciate as he said: “Marketing and Innovation are only two things which brings money into the company, anything else is the cost” Based on Drucker’s principle and on the context …
The Key Factors that Determine the Success or Failure of New Products and Services Read More »
After spending your precious time studying general rules for creating contents (video, radio adverts, and copywriting) which sells. Today’s section would particularly focus on a checklist of effective advertisement headlines. The headline plays a very important part in advertising. The very first function of the headline is to attract customers to your service or product. …
How to Craft Content that Sells: A Step-by-Step Guide (Part Two) Read More »
The first thing everyone on this journey of creating content that sells must understand before stepping into the online business market is ‘Empathy’ which is the key aspect for the success of any advertising. Before stepping into this journey of learning, I would like you to understand the exact differences existing between marketing, advertising, and …
The Ultimate Guide to Creating Online Content that Sells and Brings You Massive Profits Read More »
Real estate acquisitions have been a highly growing business and the number one business with higher transactions in Dodoma since the 5th President of the United Republic of Tanzania, his excellency Dr. John Joseph Pombe Magufuli, officially announced his move from Dar es Salaam to Dodoma as the Capital City of Tanzania. Upon noticing the …
The Secret to Starting a Successful Real Estate Business in Dodom Read More »
Storytelling has become a cornerstone of successful marketing, sales, and advertising. It not only yields a return on investment but also creates a recognisable brand identity known worldwide. Marketing departments utilise storytelling in various ways, particularly when engaging audiences through emails, sales letters, blog posts, advertisements, and other forms of communication. In this blog post, …
Storytelling 101: A Guide for Effective Advertising and Copywriting (Part 1) Read More »
Branding is both a concept and a picture that triggers in our minds when a product, a service, or a company is mentioned. Storytelling influences the audience by bringing together the concept and the image. Throughout our lives, we have seen these iconic many times, as they represent many well-known brands worldwide. How well do …
Graphic Designing: A Logo that tells a Story about a Service/Product is an Asset Read More »
One day, I was at mini-supermarket which is located near our apartment, shopping for my weekly groceries, at the moment I was a cashier’s counter to make the payment, I saw something strange to my eyes, a product very attractive and automatic my mind developed a mentor image that the product was a new brand …
Why Marketing, Sales and Graphic Designing are Inseparable Skills? Read More »
It was on Monday morning at Lai Marketing Agency, our landline phone rang and picked in loudspeaker by our receptionist, and below is part of the conversations; “____Receptionist: Hello! You’re calling at Lai Marketing Agency, my name is Anitha Mwasaga, and it’s my pleasure to help you! Welcome! Caller: Thank you Anitha! It’s Alpha right …
The 21st Century’s Opportunities are guaranteed by Learning Digital Skills Read More »
Mr. Mark Smiciklas the author of the famous book known as “The Power of Infographics,” cited the existing fierce competition for audiences as a source of organisation to employ graphic designers to make infographics. As a result, in order for online published content to stand out, be noticed, and garner engagement, organisations are being forced …
With 26 million internet users out of 57 million population, Tanzania is witnessing great shift in every aspect of the life like elsewhere in the world. Small-businesses, farmers, companies, government institutions are setting up their websites and social Medias pages to insure that they are part of the digital transformation. On other side, other companies …
Innovation week is a platform established purposely to provide innovators with an opportunity to demonstrate their innovations in the hopes being acknowledged and ultimately be able to either obtain funding from investors or advance their innovations through capacity building. This year’s exhibitions took place in six different regions which were; Arusha, Mbeya, Iringa, Dar es …
Digital Innovation Workshop in Dodoma was an intensive free, continuous, and sustainable digital marketing training which was conducted for one day aimed at explaining all things digital marketing, how it operates, and effeciency utilization of it’s tools. For the past three years, our focus has been to guide participants to build careers on digital …
Mitandao ya kijamii licha ya kuwa sehemu nzuri kwa wafanyabiashara kutangaza, kuuza na kununua bidhaa na huduma lakini pia imekuwa sehemu kubwa kwa wasanii wa muziki kuwafikia walengwa wa kazi zao kwa urahisi na haraka zaidi. Siku hizi watu wengi wamekuwa wakitumia muda mwingi na simu zao hasa kwenye mitandao ya kijamii, jambo ambalo msanii …
JINSI WASANII WANAVYOWEZA KUTUMIA MITANDAO YA KIJAMII KUTANGAZA NYIMBO ZAO MPYA Read More »
Lai Marketing Agency has developed #TanzaniaTweetChat based on creating understanding of digital platforms among the small business in Tanzania. This platform brings together digital experts and online users (Twitter) on how to effectively utilize digital platforms for brand improvement and sales performance among the small businesses owners. Last week we had Gillsant Maseko from Swahili …
HOW TO CREATE A SOCIAL MEDIA STRATEGY TO SMALL BUSINESS IN TANZANIA Read More »
Dodoma digital workshop is a workshop designed to advocate digital skills transformation and its impacts to the businesses and economy at large. The workshop aims at explaining on how to integrate digital platforms in solving various society`s problems. On 19th January 2019 we conducted a workshop at College of Business Education (CBE) Dodoma campus focused …
DATE Hosted: 4th December 2018 Dodoma digital workshop is a training designed to address the rapid impacts of digital transformation in the entire economy by assessing new demands, new digital technologies and platforms or the large business ,SMEs, start up and advocacy groups in accordance to the rules and regulation governing computer system and information …
This was our first in our series of Dodoma digital workshops, it was held at Nala Centurion hotel in Dodoma town on the 15th of September 2018. The workshop aimed at equipping important digital skills to the business communities and the society including SMEs, CBOs, Startup businesses, entrepreneurs, individual business men/women and students. The workshop …
Lai Agency hosted Digital Workshop at Nala Centurion Hotel – Dodoma Read More »
